A meeting was held today aimed at trying to solve the latest crisis facing the West's beef industry - Farmers say they're struggling and some are even considering giving up.
Prices have plummeted in recent months, with a 20% fall in the price per kilo compared with this time last year. The cut the farmers get from supermarkets has also gone down to less than 50%. It's led to losses of up to £200 per cow.
Not surprisingly there are now fears that an increasing number will quit the industry. Bob Cruwys sent this report.
Farmers, butchers and NFU are meeting in Somerset today to discuss what they claim is a crisis facing the beef industry.
Stuart Clatworthy, beef farmer, says "We've taken a 25% cut in prices, which no other industry could do. In the farming community we always take it on the chin, we always brush it off, but there's a breaking point and in a minute we will reach that breaking point."
"There's too much imported meat coming in here. The public wants cheap beef but it's the British farmer who's got to suffer".