The holiday camp that invented the chalet has unveiled its new offering at its site in Minehead - and in a way, it's a step back in time.
Research for Butlins found that parents wanted their families to bond on their holidays, so TVs and electronic games are out of the bedrooms.
Our Somerset correspondent David Woodland takes a look at the history of the holiday chalet, and even has a go at imitating the old RP accent which TV advertisers used to sell them, back in the 1930s.
Butlins has denied reports that people in Somerset are losing out on jobs in favour of recruits from Eastern Europe. The Sunday Mirror claims its holiday resort in Minehead is offering no work locally while advertising for staff through employment agencies in Poland and Hungary.
A Butlins spokesman said it remains one of the largest employers of locals in the area.