Despite the atrocious weather, thousands have been pounding the pavements of the region's high streets for those last minute Christmas presents.
The credit card company Visa predicts that shoppers across the UK will have spent £1.2 billion on its cards alone. That's more than £862,000 a minute.
In Swindon camels were also vying with the pre-Christmas sales for the shoppers attention.
Robert Murphy reports:-
Shoppers in Swindon may have rubbed their eyes in disbelief - but yes, there really was a camel at the Brunel Shopping Centre. It was part of a nativity event staged by the Bible Society.
ITV annual Text Santa charity campaign concludes today with a takeover of ITV to raise money for six charities in the run up to Christmas.Read the full story ›
If the thought of one Christmas meal leaves you feeling full, then spare a thought for the charity cooking up 40 every day this week.
It's all for the benefit of vulnerable pensioners, some of whom will be alone this festive season.
The lunches - and much more besides - are the work of Age UK in Gloucestershire, one of the charities benefiting from this year's ITV Text Santa appeal.
Richard Payne reports on the help it provides.
Sarah Smither says she wanted to give back to St Peter's Hospice for the care it gave her late husband when he was dying from bowel cancerRead the full story ›
Hundreds of people who bought tickets to see Father Christmas at Bristol Zoo on Friday night, 20 December, have been told they can't go.
The Zoo has apologised to those who bought tickets through discount coupon scheme, Living Social. It says it can't honour the tickets because of capacity limits.
One of the Text Santa charities, Barnardo's is running a special vistors centre at Erlestoke prison near DevizesRead the full story ›
CLIC Sargent, which helps families of children suffering with cancer and leukaemia, will benefit from ITV's Text Santa campaignRead the full story ›
Organisers of Bath's Christmas Market are celebrating their best year yet with visitor numbers reaching 370,000Read the full story ›
Organisers of this year's Christmas Market in Bath say it's helped attract more than 370,000 visitors, bringing more than £20m of business to the city.
The market closed yesterday after 18 days. It caused major traffic problems, but brought a huge boost to small traders.