Bath in Fashion kicked off today [Saturday].
It's a week-long event capturing the city's creative flair with collections from designers, stylists and the odd celebrity, including Made in Chelsea star, Jamie Laing.
Our reporter Tamsin Eames went to get a taste of what's on offer.
A queue of screaming fans waited nearly two hours to meet reality TV star, Jamie Laing, as he opened his pop-up store, Candy Kittens, in Bath.
It's part of Bath in Fashion 2013; an event that hopes to celebrate the city's style by showcasing the work of designers and stylists.
The Made in Chelsea star hopes his bold, neon style will brighten up the trends in Bath.