Downton Abbey creator Julian Fellowes says it's an honour to have been asked to be President of this year's Royal Bath and West Show.
He and his wife Emma, who will share the role jointly, were at the launch at the showground near Shepton Mallet in Somerset.
The event is England's biggest celebration of rural life, and is in its 50th year.
Despite the wet start, Alex Beresford was keen to make the most of his day at the Royal Bath & West Show today. Here's what he got up to.
DEFRA Minister Dan Rogerson is attending the CLA Business Breakfast at the Royal Bath and West Show where he's fielding questions about the badger cull and flooding.
Our reporter Laura Makin-Isherwood is in the audience. You can follow her tweets here.
Thousands of people are expected for the opening day of the 151st Royal Bath and West Show near Shepton Mallet. Among the visitors will be the Duchess of Cornwall, who will tour the livestock rings and the food hall.
Camilla is a strong supporter of local sourcing and ways to help children learn about where food comes from. The show attracts around 150,000 people over the four days
This year's Royal Bath and West Show launches today at a special media event. The four day event near Shepton Mallet starts on 28 May, and will feature the British Cheese Awards and British CIder Championships.
The Royal Bath and West Show celebrates its 150th Show today. It's unique in the South West as it was the only big show to move about before settling in one place in the mid sixties. Its gatherings were held from South Wales to Plymouth.
The first show was back in 1852 but as our Somerset correspondent David Woodland reports, its remit has always been the same - to bring farmers together and to show 'townies' what goes on down on the farm!
The Royal Bath and West Show provides a feast for all the senses, and this 150th year perhaps even more so. Even Michael Eavis, the founder of the Glastonbury Festival, has been getting in on the act, as Bob Cruwys reports.
The Liberal Democrat MP for Somerset and Frome, David Heath, visited the Royal Bath and West Show on Wednesday. Mr Heath is Minister of State for Agriculture and Food at the Department for Environment, Food and Rural Affairs.