Dame Zandra Rhodes switched on Shaftesbury's Christmas lights last night.
The ancient Town Hall was turned pink in honour of the famous fashion designer who is a patron on the Breast Cancer Campaign.
There was also a lantern procession with schoolchildren parading with their illuminations bearing the names of those who took part in the First World War.
Ian Axton fronted our coverage of the Christmas lights switch-on in Shaftesbury last night.
'Hovis boy' Carl Barlow returned to the Dorset town for the first time in 40 years since appearing in the famous 1970s TV ad.
The boy who struggled up Shaftesbury's Gold Hill with a baker's bike in the iconic Hovis advert is in the town today to switch on the Christmas lights.
Carl Barlow couldn't resist re-living his part in the advert and pushed a bike up Gold Hill, complete with flat cap and Hovis loaves.
Carl will also plant some snowdrops in the town this afternoon, before switching the Christmas lights on later this evening.
ITV West Country presenter Ian Axton will be master of ceremonies at Shaftesbury's Christmas lights switch-on this evening (Monday 2 December). Celebrations start in the town centre at 6pm, and Carl Barlow - star of the vintage Hovis advert - will flick the switch at approximately 6:20pm.
The Christmas lights in Shaftesbury will be turned on by a local celebrity tonight. Carl Barlow played the baker's boy who pushed his bike up Gold Hill in the iconic Hovis advert 40 years ago. For the first time ever, the hill will be lit up as part of the celebrations.
The Dorset house made famous in the Hovis advert has been sold at auction for considerably more than expected
The estate agent described the single storey home on Shaftesbury's Gold Hill as needing some attention but this afternoon it sold for £317,000
A tiny rundown cottage on Shaftesbury's famous Gold Hill is expected to fetch £250,000 at auction this afternoon. The single storey home is said by estate agents to have scope for improvement.
It's sited on the hill made famous by a television advert for bread.
It's one of the most recognisable streets in the country - made famous by the Hovis TV ad. Gold Hill in Shaftesbury draws thousands of tourists with its chocolate box setting.
Now it's drawing house hunters too. One of the properties on the steep incline is up for auction tomorrow. We sent Martin Dowse through the keyhole!
A Dorset cottage immortalised in a television advert for Hovis bread is up for sale. It shows a bakery boy struggling with his bike up the steep and cobbled Gold Hill in Shaftesbury.
The famous location is thought to have helped pushed the price of the bungalow to in excess of £200,000.
A Town Council in Dorset has been told it's broken the law by putting up a new war memorial.
A ceremony to dedicate the memorial in the town of Shaftesbury has now been cancelled.
Our Dorset correspondent, Duncan Sleightholme, has more.