Despite the atrocious weather, thousands have been pounding the pavements of the region's high streets for those last minute Christmas presents.
The credit card company Visa predicts that shoppers across the UK will have spent £1.2 billion on its cards alone. That's more than £862,000 a minute.
In Swindon camels were also vying with the pre-Christmas sales for the shoppers attention.
Robert Murphy reports:-
Shoppers in Swindon may have rubbed their eyes in disbelief - but yes, there really was a camel at the Brunel Shopping Centre. It was part of a nativity event staged by the Bible Society.
Hundreds of jobs could be created in Swindon if plans for a multi-million pound expansion of the Swindon Designer Outlet are approved. Plans have been submitted to Swindon Borough Council for a 50,000sqft expansion of the shopping centre.
South Gloucestershire Council are meeting this morning to discuss development plans submitted by The Mall at Cribbs Causeway. The shopping centre wants to expand by two-thirds but opponents fear the proposal would drive people away from traditional town centres in the region.