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High Streets across the West Country have again been packed with shoppers today, all looking for a bargain. Many retailers have already reported figures for the Boxing Day sales yesterday were up on last year. Somer shoppers in Plymouth weren't after a bargain - just a day out.
The number of people hitting the region's shops this Christmas has increased - according to figures released today.
In the days leading up to the festive period, footfall at one of Bristol's biggest shopping centres was up 7% on last year. Sales figures are also expected to be positive. Katie Rowlett reports:
Despite the atrocious weather, thousands have been pounding the pavements of the region's high streets for those last minute Christmas presents.
The credit card company Visa predicts that shoppers across the UK will have spent £1.2 billion on its cards alone. That's more than £862,000 a minute.
In Swindon camels were also vying with the pre-Christmas sales for the shoppers attention.
Robert Murphy reports:-
Shoppers in Swindon may have rubbed their eyes in disbelief - but yes, there really was a camel at the Brunel Shopping Centre. It was part of a nativity event staged by the Bible Society.
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The opening date for the new John Lewis shop in Exeter has been announced. The department store will open its doors for the first time at 9am on Friday 12th October.
The 17 million pound project is still taking shape. The store will eventually employ 300 people.
It is the fourth of July and while for Americans that means Independence Day, in Bridgwater they're celebrating Independents' Day. That means they want to encourage small shops. The town is calling on people to buy at least one item locally today.