David Cameron is today expected to announce a £5 million investment in tourism in the region.
The move has been welcomed by the VisitEngland Chief James Berresford who said the five point plan to support tourism growth across the UK was further recognition of the enormous value and contribution of the industry.
As part of a £5million South West Tourism Growth Fund announced by Government, a range of activity will take place to grow tourism, deliver economic growth and boost export earnings in the South West of England.
The very best of the region's Tourism industry is being celebrated at the South West Tourism Excellence Awards.
Finalists from Gloucestershire, Wiltshire, Somerset and Dorset are making their way to Devon - and our own Ian Axton is hosting the event:
Tourism businesses in the South West say the bank holiday weekend has provided a much needed boost to the industry. While official figures haven't been confirmed, Visit Somerset says some businesses have reported a 40% rise in visitors this year - leaving bosses confident about the future.
The West Country's seaside towns will be getting more financial help next year, after the Government announced it is increasing the Coastal Communities Fund.
The money is designed to boost economic growth by helping local businesses.
- National Lobster Hatchery in Padstow
- Telegraph Museum in Porthcurno in Penzance
- Wadebridge Renewable Energy Network
- South Moulton Heritage Railway
- Clevedon Pier in North Somerset
- Destination Plymouth
South West Tourism boss Malcolm Bell wants the Met Office to stop providing weather forecasts beyond five days:
The Awards cover Somerset, Dorset, Wiltshire, Gloucestershire, Bath, Bristol, the Isles of Scilly, Devon and Cornwall.
The deadline for entries is 5pm on June 21st.