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ITV tackles a tonne of water to see the power of the sea

The RNLI has begun a "Respect the Water" campaign in the West Country. 32 lives were lost on the south west coast last year and it wants beach-goers and surfers to take more care.

The RNLI shows the sheer power of the sea by challenging the ITV team (and friends) to move a tonne of water Credit: ITV News/James Chapman


Hopes for a better 2013 for tourism industry

2012 was a tough year for tourism in the South West. The Olympic effect, the difficult economic climate and unsettled weather resulted in a 6% national drop in rural domestic trips and 2% drop in longer domestic breaks. That impact has been felt across the industry, but there’s little doubt that the impact has been the least on businesses that have continued to invest in excellence – in their infrastructure, their people, their marketing, their skills. Those are the kind of businesses that win tourism awards and I invite them all to enter.”

– Robin Barker, Awards Co-ordinator


Annual tourism conference to be held

Somerset's tourist industry is holding its own against international competition. Credit: ITV West

People working in Somerset's tourism industry will be holding their annual conference at the Haynes Motor Museum in Sparkford today.

The Somerset Tourism Association are expected to reveal plans to improve the trade in an increasingly competitive global market. The STA Chariman Bob Smart says that, despite bad weather and the Olympics, Somerset is holding its own against international competition.

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