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Parents in the south west spend £180 million on school uniforms

Parents in the south west spend £180 million on school uniforms Credit: ITV News

Parents in the south west spend £180 million a year on school uniforms for their children - according to research by the Children's Society.

Charity 'the Wrong Blazer' says that around ninety-five per cent of parents say the amount they are expected to pay for their children's uniforms is 'unreasonable'.

The research shows that over 100,000 children in the region have gone to school in incorrect uniform.

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The Big Pedal push: getting kids on their bikes

Staff, pupils and parents are being urged to consider using two wheels to get to school

Olympic champion Sharron Davies will visit a school in Chippenham today to help kick off The Big Pedal.

It's a three week event which encourages children and their parents to use bikes or scooters for the school run.

Thirty-six schools in Wiltshire have signed up so far.

It comes as a YouGov poll revealed that children in the South West are getting less exercise than others around the country.

Watch our full report below:

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