The anti-smoking group, Smokefree South West has begun a hard-hitting advertising campaign to get people to give up. It's being backed by hairdresser Robert Harrison from Devonport who took up the habit at 15 and now has chronic lung disease at 52.
He says there's plenty of help available for those who want to stop. There are 90,000 people in the region being treated for the condition but it's believed that there are another 55,000 who are ignoring the symptoms.
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