Annual tourism conference to be held

Somerset's tourist industry is holding its own against international competition. Credit: ITV West

People working in Somerset's tourism industry will be holding their annual conference at the Haynes Motor Museum in Sparkford today.

The Somerset Tourism Association are expected to reveal plans to improve the trade in an increasingly competitive global market. The STA Chariman Bob Smart says that, despite bad weather and the Olympics, Somerset is holding its own against international competition.