Retailers across the region are gearing up for the final shopping weekend before Christmas, a time which could make or break their festive season.
Many millions of pounds have already been spent, and many more will be again, as the late rush reaches its peak.
Richard Payne has been at the West's biggest retail centre, gauging the mood amongst shoppers:
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It's been a weekend of fun in Dartmouth for the town's Royal Regatta - including appearances from some Westcountry Olympians.
Mostly dry, sunny spells and feeling warm.
Mostly Dry, sunny spells and feeling warm.