Since ITV launched its From the Heart Campaign on Monday - to raise awareness of organ donation issues - thirty times the usual number of people have signed up the UK organ donor register.
Tonight on ITV News West Country at 6pm, we hear the heartbreaking story of a man who's daughter died because she couldn't get a transplant quickly enough. He now campaigns for more people to sign up as donors.
Lots more information on the campaign here.
More top news
People in the South West are overwhelmingly in favour of tougher legal penalties for criminals who abuse older people.
Bob has the forecast for Devon, Cornwall, Somerset and Dorset.
Bob has the forecast for Bristol, Somerset, Wiltshire, Dorset and Somerset.