Since ITV launched its From the Heart Campaign on Monday - to raise awareness of organ donation issues - thirty times the usual number of people have signed up the UK organ donor register.
Tonight on ITV News West Country at 6pm, we hear the heartbreaking story of a man who's daughter died because she couldn't get a transplant quickly enough. He now campaigns for more people to sign up as donors.
Lots more information on the campaign here.
More top news
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