The West Country's meat industry is hoping it can capitalise on the boost in trade that's followed the recent scandal over horsemeat in processed food.
Butchers report seeing more customers. Tim Potter from Wellington in Somerset says people trust their local butcher more than the supermarkets.
More top news
Our reporter Eli-Louise has been live streaming the races at the annual cheese rolling event!
Unsettled weather throughout the week: Philippa has your weather forecast
Thousands of people are expected for Gloucester's annual cheese rolling. The event is so popular that it is run on an unofficial basis