The West Country's meat industry is hoping it can capitalise on the boost in trade that's followed the recent scandal over horsemeat in processed food.
Butchers report seeing more customers. Tim Potter from Wellington in Somerset says people trust their local butcher more than the supermarkets.
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After cool early morning weather bringing mist and fog, there should be a bright afternoon for most parts of the region.
Any early mist and fog will soon clear, with unbroken sunshine through the day for most.
Early wet spells will clear by midnight to leave clear skies overnight.