The West Country's meat industry is hoping it can capitalise on the boost in trade that's followed the recent scandal over horsemeat in processed food.
Butchers report seeing more customers. Tim Potter from Wellington in Somerset says people trust their local butcher more than the supermarkets.
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Bright, mild, clearing later
Bright, mild and clearing later
The snow didn't fall from the sky though - it was brought in on trucks from Milton Keynes.