The West Country's meat industry is hoping it can capitalise on the boost in trade that's followed the recent scandal over horsemeat in processed food.
Butchers report seeing more customers and producers say it now gives them a real chance to promote themselves.
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A light breeze winds across the region, with clouds and rainy spells. There may be mist or fog in places.
Tonight will see light winds across the region, accompanied by cloudy skies, outbreaks of rain and mist and fog spreading north overnight.
Campaigners fighting the abuse chose Bristol bus station to try to educate the public on a growing problem.