The West Country's meat industry is hoping it can capitalise on the boost in trade that's followed the recent scandal over horsemeat in processed food.
Butchers report seeing more customers and producers say it now gives them a real chance to promote themselves.
More top news
Tomorrow brings a brisk breeze and heavy showers but there will be bright periods
Our reporter Bob Cruwys sent a rather entertaining report back from Weston-Super-Mare, braving Storm Imogen's wind and rain.
It's that time of year again... Shrove Tuesday is nearly here and many of us are getting ready to cook up a batch of pancakes.