45 children a day start smoking in the South West

Cancer Research UK want cigarette packaging to be standardised. Credit: Gareth Fuller/PA Wire

Every day 45 children start smoking for the first time in the South West.

The figures have been released by the charity, Cancer Research UK, to coincide with the new school year.

They want to want cigarette packaging standardised because they say research shows that it's less appealing to youngsters if it's not branded.