Drivers in Somerset, using hand held mobile phones while at the wheel, are being targeted today.
Patrols will be out on the county's roads highlighting the dangers, and catching offenders.
It follows similar action in other parts of the west country.
The crackdown has been organised by Somerset County Council's Road Safety Team and Avon and Somerset Police.
It has been illegal to use a hand held phone while at the wheel since 2007, but many drivers continue to break the law.
More top news
The latest forecast for Gloucestershire, Wiltshire, Bristol, Dorset and Somerset with Bob.
The latest forecast for Somerset, Dorset, Cornwall and Devon with Bob.
Poultry farmers across the West Country have been told they must follow strict rules to stop the spread of bird flu.