Drivers in Somerset, using hand held mobile phones while at the wheel, are being targeted today.
Patrols will be out on the county's roads highlighting the dangers, and catching offenders.
It follows similar action in other parts of the west country.
The crackdown has been organised by Somerset County Council's Road Safety Team and Avon and Somerset Police.
It has been illegal to use a hand held phone while at the wheel since 2007, but many drivers continue to break the law.
More top news
Residents living near the Somerset Levels are positive the dredging of 150,000 cubic metres will prevent any serious flooding
A dramatic high-wire stunt which will open Bristol's years as European Green Capital has been rehearsed in the city's Cumberland Basin.
Championship leaders Bristol Rugby have signed Gavin Henson from their local rivals Bath