Bristol's Wallace & Gromit help boost English tourism

81 Gromits were placed around the city centre boosting tourism to Bristol Credit: ITV West

A campaign using Bristol cartoon creations Wallace and Gromit has been credited for boosting British tourism this summer.

VisitEngland Chief Executive James Berresford said:

"The unexpected heatwave of 2013 has certainly given English tourism a shot in the arm,

with operators and destinations throughout the country reporting soaring figures."

The heatwave followed the launch of a Government-supported VisitEngland, holiday-at-home, campaign which featured the cartoon characters.

He went on: "The Wallace & Gromit campaign was highly visible and motivating, especially with the core audience of families.

VisitEngland said that, looking ahead, 56% of accommodation businesses described forward bookings as good, compared with a figure of 51% this time last year.

It's thought the Gromit Unleashed trail around Bristol brought almost £120 million to the local economy.

An auction of 81 Gromit statues raised more than £2 million for Bristol Children's Hospital last. The most expensive creation sold for a staggering 65 thousand pounds.