A campaign using Bristol cartoon creations Wallace and Gromit has been credited for boosting British tourism this summer.
VisitEngland Chief Executive James Berresford said:
"The unexpected heatwave of 2013 has certainly given English tourism a shot in the arm,
with operators and destinations throughout the country reporting soaring figures."
The heatwave followed the launch of a Government-supported VisitEngland, holiday-at-home, campaign which featured the cartoon characters.
He went on: "The Wallace & Gromit campaign was highly visible and motivating, especially with the core audience of families.
VisitEngland said that, looking ahead, 56% of accommodation businesses described forward bookings as good, compared with a figure of 51% this time last year.
It's thought the Gromit Unleashed trail around Bristol brought almost £120 million to the local economy.
An auction of 81 Gromit statues raised more than £2 million for Bristol Children's Hospital last. The most expensive creation sold for a staggering 65 thousand pounds.