A Cornish town centre is hoping to make its High Street the most occupied in the Duchy. Saltash, in South East Cornwall, has seen several new shops open in the centre over the last few months.
Although the nearby town of Liskeard will share a pot of more than a million pounds after being picked for a Mary Portas-style High Street revamp, town leaders in Saltash say they don't need help from Portas.
They say a new scheme it is running that makes parking free on weekends has been attracting not only shoppers, but investors too.
A survey by the Local Data Centre (LDC) suggested that in 2011 there was a nationwide vacancy rate of 14.3%, with some towns experiencing as high as 30% of units empty. So it would seem Saltash is bucking the national trend. By focusing on issues like improving the street scene and tackling parking issues they have got the town's vacancy rate down to almost 1%.
The parking scheme began on 7th July, making all council-owned carparks free on weekends. The scheme lasts until November and there are hopes it can be extended throughout the Christmas period too.
Last year businesses in the town saw trade double after local car parks offered a similar free parking scheme in the run up to Christmas.
The town has attracted a wide variety of shops this year, with a delicatessen, bridal shop and gallery among those that have opened.