Cornish food producers are welcoming a campaign encouraging shoppers and businesses to buy local.
'Choose Cornish' aims toget people to make an effort to buy locally produced food each week to boost the county's growing food industry.
It's being launched aspart of the Cornwall Food & Drink Festival, which takes place on Truro's Lemon Quay from Friday 28th to Sunday 30th September.
The campaign is a joint initiative between Cornwall Food and Drink and Cornwall Chamber of Commerce.
It's also hoped the campaign could improve trade for Cornish businesses over the slow months and reduce the environmental impact of Cornwall’s business community.
The idea has beenwelcomed by Cornish food producers.
Roger Olver of the Cornish Duck Company is one of the exhibitors at this year's Cornwall Food & Drink Festival.
This year's Cornwall Food & Drink Festival features more than 60 exhibitors, live chef demonstrations and culinary challenges in the Chefs’ Theatre. There'll also be a chance to sample Cornish cuisine from a range of producers.
Watch the full report by Kathy Wardle here: