1. ITV Report

Sustainable fishing campaign wins support from Dorset's largest seafood wholesaler

Locally caught crab will be labelled to help consumers. Photo: Samways Fish Merchants Ltd

A campaign to show fish caught off the Dorset coast has been harvested in a sustainable way is being backed by one of the county's main seafood wholesalers.

Samways Fish Merchants based in Bridport is supporting Dorset Wildlife Trust's Great Dorset Seafood Campaign which was launched in 2011 to provide consumers with more information about where their food has come from and promote sustainability.

"The Great Dorset Seafood campaign fits in really well with Samways' other work, contributing toward a sustainable fishery here in Dorset demonstrating some amazing produce on our doorstep from Lyme Bay".

– Mark Machin, Samways Fish Merchants
Only seafood caught sustainably can use the Great Dorset Seafood label Credit: Samways Fish Merchants Ltd

The campaign is designed to help support local fishermen who fish sustainably. Line-caught mackerel for example are approved under the scheme.

"This partnership shows we are standing up for local inshore fishermen and for local marine wildlife by putting our seal of approval to seafood that is fresh and locally caught, using more selective capture methods.

– Peter Tinsley, Dorset Wildlife Trust

In the wake of recent food alerts which have dented consumer confidence, supporters of the fish labelling scheme hope it will also promote the benefits of buying locally sourced ingredients.