A new report has found that up to 40% of a farmer's crop can get ploughed back into the field as supermarket buyers refuse so-called ugly or wonky vegetables.
The UK's global food security programme says up to 2/5 of a crop can be rejected because it doesn't look right.
Yet at River Cottage headquarters, on the Devon/Dorset border they're proud to grow all sorts of weird and wonderful veg.
They say it's up to customers to demand natural-looking products.
It's a view that's shared by our viewers
One supermarket has defended itself saying it will still buy the crop and use it across its range.
Here's Seth Conway's report.
Some of you have sent in pictures of wonky vegetables you have come across. Here are a couple: