Skin cancer rates are now five times higher than they were in the 1970's, according to Cancer Research UK. The charity says foreign holidays and sun bed use are to blame for the dramatic rise in malignant melanoma, the most serious form of skin cancer.
The latest research shows that:
- Malignant melanoma is the 5th most common cancer in the UK
- 13,000 people develop the disease every year compared with 1,800 in 1975
- 2000 people die from the disease each year
More than a decade has passed since Jenny Parnwell's daughter Julie Ann lost her battle with malignant melanoma, but the pain remains. Julie Ann from Fowey was just 33 and had two young children.
Julie Ann had had an itchy mole removed from her face, and was then given the all clear. A year on things quickly escalated.
Julie Ann spent lots of time outdoors and had used sunbeds but it's not clear what was the root cause. Cancer Research UK says people need to be aware of the dangers.
Jenny has tried to turn her own heart break into something positive. As well as supporting other bereaved parents, she's been an active campaigner on sun safety.
If her story saves just one person, she believes it's worth telling.
You can watch Kathy Wardle's full report on this below: