1. ITV Report

Tourism industry wants staggered school holidays

Beachgoers enjoy a sunny Sunday on Woolacombe beach in Devon Photo: Tim Ireland/PA Archive/Press Association Images

There are growing calls for school holidays to be staggered across Britain. Tourism bosses say it would reduce the west country summer traffic jams and even high prices. Fines for taking children out of school have led to more pressure on businesses to rely heavily on the income in the six week break.

People relax on Woolacombe beach Credit: Ben Birchall/PA Archive/Press Association Images

Glorious sunshine has helped bring holiday makers to the beaches and many are taking advantage of the lower prices and fewer crowds before schools break up, unless you`re lucky enough to have started your holiday from Scotland. Other visitors with children missing school feel its still worth risking possible fines.

Obviously it's cheaper to take them now. We priced it up and it was an extra £1000 plus to take them out of term-time.

– Mother

They've got a week in August and they've paid £680 for that and we haven't paid that for 2 weeks.

– Holiday maker

Mazzard Farm Holiday Cottages near Ottery St Mary is booked out by young families from the continent this month. Prices rise in August but it's owner Ruud Jansen Venneboar defends the charges and believes staggered school holidays would lead to a whole range of benefits including a more relaxing experience for guests overall right across the west country.

It's often Saturday change overs that bear the brunt of the concentrated influx of visitors to the west country and can leave sour memories for those leaving the region, with the road network close to capacity. Tourism leaders say its in everyones interest to offer more staggered breaks. Malcolm Bell is from Visit Cornwall...

Above all the west country should be remembered for its natural beauty and not any perceptions of overcharging or overcrowding.

You can watch Richard Lawrence's report on this below: