With the World Cup Final fast approaching on Sunday, children all over the west country are desperately trying to complete their football sticker albums. Other crazes come and go but this one's been going on for more than four decades now and there's been a frenzy of swapping in the past week. I went to along to an after-school swap session in Exeter where they're getting close to fever pitch.
Since the World Cup of 1970, children have been collecting and swapping Panini stickers. 44 years on, at a swap session in this branch of Smiths in Exeter, they're as eager as ever to complete their albums.
With freebies galore flying around and the World Cup Final approaching this weekend it's turning into a swap shop frenzy.
You can watch Bob Cruwys' report on this below: