Dragons' Den star Levi Roots was in Bristol today, sharing some secrets of his success.
His idea - a homemade recipe for Reggae Reggae barbeque sauce - grew into a multi-million pound business after he made an appearence on the TV show Dragons' Den.
He told us how to catch the eye of potential investors:
He was speaking at Business Showcase South West, a two-day event in Bristol celebrating the best of local creativity, enterprise and sustainability.
Such exhibitions are also an opportunity for new and budding entrepreneurs to network - something which Levi says was absolutely key to his own success: