Wiltshire based tech company Dyson have made a move from hoovers to hair.
The company is best known for it's vacuum cleaners, this is the first time the company have produced a personal care product.
It costs £299 to buy but if you do want to splash out you'll have to wait as it will first go on sale in Japan.
The company argue that the time spent drying hair makes a good quality product worth the money.
What makes this hairdryer different?
- temperature control to reduce heat damage
- focussed airflow
- balanced in the hand
The new appliance was developed in Dyson's research centre in Malmesbury, Wiltshire.
Video credit: Dyson
The specialist research centre in Malmesbury used: