A TV advert for ice cream will become the first in Britain to be entirely spoken in Cornish when it airs next week.
Ice cream manufacturer Kelly's of Cornwall is paying homage to its homeland with the 30-second advert, which will be screened on Monday on ITV and Channel 4.
Viewers will see a Cornish ice-cream seller standing in a field surrounded by cows speaking in his native tongue to promote Kelly's new range of take-home ice cream.
Apart from occasional English words, the ice cream seller enthusiastically talks about Kelly's parlour range, entirely in Common Cornish, before a voice-over, in English, says: "Kelly's: Cornish for ice cream."
The ad will be first screened on Monday at 8.15pm during Britain's Got Talent and will also appear later that night during an episode of Food Unwrapped on Channel 4 at 8.30pm
The agency behind the campaign, which will run for six weeks, worked with the Cornish Language Partnership to ensure the script was linguistically accurate.
Mark Trevethan, from the partnership, said: "We were really pleased to be asked to work with Kelly's on these projects."
"Although they're fun and entertaining, there's also a serious point being made about the important role of language in celebrating culture and heritage.
"We're looking forward to hearing Cornish spoken on national television in an advert for the first time."
Charlotte Hambling, from Kelly's parent company R&R Ice Cream UK Ltd, added:
"We hope our cheeky Cornish chap will make people smile whilst also driving home a more serious message."
The advert spoken in Common Cornish is:
The English translation of the advert is: