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Torbay's tourism businesses give thumbs up to Business Improvement District

Credit: Andrew Parsons / PA Archive/Press Association Images

Torbay's tourism businesses have given a thumbs up to the creation of a new Business Improvement District for the English Riviera. It was voted in by a 57.5% majority and will see businesses pay a levy to help generate £3m to promote the bay for the next five years.

This is a very exciting time for the English Riviera, building on the award-winning successes of the last five years with the regeneration of tourism that we can see happening all around us.

Establishing the ERTBID and working in partnership will help us all further increase visitor numbers and ensure prosperity for the future.

– Laurence Murrell, ERTBID Steering Group
Credit: Andrew Parsons / PA Archive/Press Association Images

But not everyone in the bay was in favour of the plan. Some who already pay towards a separate marketing company say it's unfair.

The new company will be launched in January 2017.