Incidents of hate crime have more than doubled ever since the UK voted to leave the EU.
The rise in numbers has prompted Avon & Somerset police force to write an open letter following the Leave Vote in the EU Referendum.
The letter written by Avon and Somerset's Police Crime Commissioner Sue Mountstevens and Chief Constable Andy Marsh is in response to the subsequent rise in hate crime in the region.
In the last week this has increased from an average of four incidents a day to 10 incidents.
Putting the public's mind at rest, the force reiterates that they are 'doing everything [they] can to keep [the public] safe'.
Their message is clear, that 'there can never be any excuse for hate crime in any shape or form and this criminality will not be tolerated'.
They also say the rise in the number of hate crime incidents is 'troublesome'
Meanwhile, in Bristol shopkeepers have been handing out flowers to welcome migrants living and working in the city - a friendly thoughtful gesture in the face of hate.