Advertisement

  1. ITV Report

'Tourism boosted by falling pound' bosses say

There's growing evidence that the fall in the value of the pound is proving good news for our tourism industry.

Some attractions are already reporting a rise in the number of visitors from overseas whose money is going further here. And tourism leaders say it'll add millions of pounds to the local economy.

The value of the pound has plummeted in value in recent weeks - dropping a full 15% in value against the dollar and reaching close to parity with the Euro.

But, that's good news if you're in the tourism game, especially in Bath, which gets more visitors than more.

Close to a million people a year visit the Roman Baths and they're seeing a growth in the number of Chinese visitors.

They can buy more for their money in the UK at the moment because the prices are 14% down on this time last year as a result of the lower pound.

– Pat Dunlop, Commercial Manager, Bath & NE Somerset Council

And, although it's music to the ears of most, tourism leaders say locals should be celebrating too because it's bringing unexpected millions into the area.

Of course, every coin has a flip side, of course, and it's those who are jetting off for some late sun who are finding their money isn't going as far as they thought when they first booked.

And that's how it may stay for some time. Giving many of the 100,000 people who'll pass through Bristol Airport over the next four days reasons to feel a little wealthier, providing they're arriving in the West and not leaving it.