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  1. ITV Report

Tour of Britain boosts Devon's economy

The Peloton passes a thatched cottage in the village of Wiggaton during stage six of the 2016 Tour of Britain between Sidmouth to Haytor. Photo: PA

More than 250,000 people lined Devon's streets and roads to watch the county's Stage of the Tour of Britain last September according to an independent report.

Team Sky's Woeter Poels on his way to victory during stage six of the 2016 Tour of Britain between Sidmouth to Haytor. Credit: PA

It reveals that despite the wet weather the Devon Stage on Friday 9 September 2016, hosted by Devon County Council, attracted more spectators than the previous 2014 stage and generated more than £4 million for Devon’s economy.

Crowds lined the 93mile route starting in Sidmouth and taking in town's including Ottery St Mary, Honiton, Tiverton, Crediton, Moretonhampstead, Chudleigh and Bovey Tracey before finishing at Haytor.

£4.26m
generated for Devon’s economy by the Tour of Britain
250,000
visitors attended the race
Crowds wait on Haytor for the conclusion of stage six of the 2016 Tour of Britain between Sidmouth to Haytor. Credit: PA

The impressive turnout and that more people watched the Devon highlights programme than that of any other stage, again demonstrates how well regarded The Tour is in Devon.

The Tour is now a well established event on the sporting calendar, and I’d like to think that Devon has played a role in helping to achieve that over the years. It’s great to see that this report has found that so many people enjoyed the race and have been inspired to cycle more often.

– Cllr Stuart Hughes, Devon County Council
Overall leader Dimension Data's Stephen Cummings (centre white with black sleeves) during stage six of the 2016 Tour of Britain. Credit: PA

Spectators got a glimpse of some of cycling’s biggest stars, including Britain’s Sir Bradley Wiggins and Mark Cavendish, two of seven Rio medallists competing.

But, it was Team Sky’s Wout Poels who won the Devon stage of the Tour, for the second time in his career, following his victory at Teignmouth in 2010.