A boy from Dorset who fractured his eye socket in a skate park accident is urging other young people to wear helmets.
Ethan Crabb from Gillingham recorded a video when he was in hospital and his warning is now spreading on Facebook.
His message, yet powerful - and has been seen by thousands of people since it was recently posted online.
10-year-old Ethan is scooter mad, but at a skate park in his hometown, it went horribly wrong.
He's now off school and recovering at home. He and his mum, Kate, are keen to make sure other young people don't get hurt like he did.
Ethan feels so strongly about encouraging others to wear helmets that he's even telling off his friends if he spots them without one, saying "you don't want to look ugly like me!"
For further information about helmet safety: