The friends of a man who died last month when he was thrown from the cab of his tractor have started a campaign to get more farmers to wear seat belts.
33 year old Todd Riggs from Holsworthy was not wearing a seat belt at the time of the accident.
A campaign video urging farmers to take safety more seriously is now being shared worldwide.
Mr Riggs' friends have named the campaign 'Buckle Up For Iceman' - the nickname they used to call him.
Craig Roland delivers a simple message in the video which has gone viral.
Mr Roland also asks farmers to share pictures of themselves wearing a seat belt on social media.
He says the fact the video has been so widely shared is great for farmer safety.
The campaign is being supported by the Federation of Young Farmers and they have praised Todd's friends for raising awareness of the issue.
The Federation of Young Farmers also say it's important to change farmers' habits when they are driving tractors.
Hundreds of people are expected to attend Todd's funeral.
His friends are hopeful that his legacy can be safer practice by farmers across the World.