Along with a host of major summer events taking place in the south west this year, has come rainfall, with over 31 milimetres falling over St Columb in Cornwall within 12 hours.
Tourism chiefs say continuing wet weather is costing the south west economy £4million a day in lost takings, possibly leading to a total shortfall of more than £100 million over the school holidays.
Yet, Gemma James and her family travelled down to the English Rivieria from Dudley in the Midlands, making them a few out of 4.6million visitors this year.
Visitor figures to the Torbay area have increased at a rate of four to six per cent every year over the last five years.
More people around the UK are choosing to embark on a 'staycation', which is when people choose to remain in the country they live in for vacation rather than travel abroad.
However, weather has always been an important factor to consider. A cruise ship recently had to stop over in Torbay because bad weather prevented it from going into its intended destination at nearby Dartmouth.
One local business owner says world affairs are having a positive outcome for the area, along with resorts offering nostalgic, but contemporary holidays.
Carolyn Custerson also says local tourist attractions should continue "upping" their game:
"We've been voted as one of the top ten UK destinations by Trip advisor which was fantastic but I urge all the business across the resort to keep focusing on the visitor experience and upping our game on customer service because repeat and recommendation is what we will survive on long term."