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  1. ITV Report

Clarks shoes accused of being sexist

Somerset based footwear giants Clarks has been accused of being sexist after a controversial product naming strategy.

A girls' shoe style was named 'Dolly Babe', whereas a boys' range received the name 'Leader'.

The 'Dolly Babe' range features a heart design and has since been taken down from the company's website.

The firm say that they are also removing the name from their in-store products "following customer feedback regarding the name".

However, the 'Leader footwear', which carries a football image, remains on sale online in the boys' school shoes section.

The firm say that they are removing the name from their in-store products "following customer feedback regarding the name". Credit: Clarks

The 'Dolly Babe' range is an old and discontinued line, with only remaining stock being sold through our stores. We are working hard to ensure our ranges reflect our gender neutral ethos and we apologise for any unintended offence caused.

– Clarks Spokesperson

Gloucestershire councillor Lesley Williams took to social media to comment on the 'offensive' name choices.