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The number of people who died along Britain's coast in 2013 was the highest in four years, the RNLI said as it launches a campaign calling on people to Respect the Water.
Figures show that 167 people died in water-related accidents and a further 368 were rescued by lifeguard crews after getting into difficulties.
Cold water shock, rip currents and fatigue were common factors in contributing to accidents at the coast while alcohol played a part in 28 deaths last year.
As the temperature continues to soar RNLI coastal safety manager Ross Macleod called for people to stay safe around the water.
"We really feel that that number is too high and we need to do something about it," he said.
The campaign will be launched in Brighton today by England rugby player James Haskell who said: "This is about being smart and safe when you are there."
There's been early success in the pool for our West Country swimmers at the Commonwealth Games in Glasgow.
Plymouth's Ben Proud won his heat in the men's 50metres butterfly to go through to tonight's semi-finals as the fastest qualifier.
Exeter's Liam Tancock qualified for the semi-finals of the men's 100metres backstroke with a second-placed finish in his heat.
A giant cable is being laid to give the Isles of Scilly Superfast Broadband. Engineers are using a ship moored off St Mary's to bring a 60 kilometre cable to the shore.
It will be connected to a high speed line that runs from Cornwall to Spain deep under the sea
It will mean islanders have much faster internet access.
Jeremy Steventon-Barnes from BT says the cable will be buried out of the way, deep in the sand.
A huge under sea cable is being laid to give the Isles of Scilly superfast broadband.
Engineers are using a ship moored off St Mary's to bring a 60 kilometre cable to the shore. It'll be connected to a high speed line that runs from Cornwall to Spain deep under the sea. It'll mean islanders have much faster internet access.
Somerset's tourism industry says its still feeling the effects of the winter floods.
Some businesses are reporting a 25% drop in trade compared to last year. They say images of the flooded Levels put people off when they were booking their summer break.
Exeter-based airline Flybe is to resume daily flights to Newcastle just months after the route was axed.The service will run from October - at the same time Flybe starts its new daily flights to London City Airport.
Respect the water-that's the message from the RNLI. The charity is launching a campaign today warning people to be extra careful this summer. It comes after new figures revealed 32 people lost their lives on the south west coast last year.
There was quite a party in Plymouth today - with colleagues at a Tesco store toasting a massive win on the National Lottery
They scooped almost £4 million - leaving each of them two hundred and fifty thousand pounds richer - give or take a penny or two. Richard Lawrence went to meet them.
RNLI lifeguards at Crooklets beach in Bude have rescued a young boy who was heard screaming for help. The boy had been dragged away from the beach in a very strong rip current.
Lifeguard Joby Wolfenden-Brown paddled out on a rescue board and grabbed the boy, who was in a lot of distress. He was brought back to shore and reunited with his family following the incident yesterday afternoon.
The RNLI says strong rip currents have formed at Crooklets beach this year. Earlier in the day, six people were pulled from the water after they became stuck in a rip current.
– Chris Wafer, RNLI Lifeguard Supervisor
‘If you’re stuck in a rip current do not panic or swim against the current, keep hold of your flotation device and raise your arm and signal for help. If you see somebody in trouble call 999 and ask for the Coastguard. Rip currents can be very dangerous so it’s best to swim between the red and yellow flags on an RNLI lifeguarded beach.’
Beth French has arrived back in Penzance after her record-setting swim from Cornwall to the Isles of Scilly. Her support boat returned her to the mainland after she became the first person ever to swim the route.