Morrisons have responded to Government plans to bring in a minimum price for alcohol:
This is unprecedented intervention for the Government to set the retail price of a product which goes against basic rules of competitive markets.
If the Government thinks that price is a mechanism for addressing problem drinking, then from the 6th April it already has the power to raise duty or VAT that must be passed on to the consumer and the money going to the Exchequer.
The cider industry is extremely disappointed with the Government's new legislative approach. There has been no consultation despite the great impact this legislation could have on our industry, which contributes significantly to the local, rural economies where our members are based.
The NACM recognises that we must find a solution to alcohol misuse, but Minimum Unit Pricing is not a silver bullet, therefore a commitment to implement it without debate is not how we expect Government to operate.
– Henry Chevallier, Chair of the National Association of Cider Makers (NACM)