John Lewis Opens in Exeter

Final preparations are underway for the opening of John Lewis in Exeter tomorrow. The store will employ three hundred people.

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Exeter's newest department store opens today

The new John Lewis store in Exeter. Credit: ITV Westcountry

Staff and shoppers are busy preparing for the opening of Exeter's newest department store this morning.

John Lewis opens at 9am. It will employ over three-hundred people in the city, and is housed in the old Debenhams building in Sidwell Street.

Exeter will be the first John Lewis to have digital store guides. Situated on the ground and fourth floors, customers will be able to search by product, brand or department for the floor they need.

Will Exeter lure shoppers away from Plymouth?

The battle for the region's shoppers begins a new phase tomorrow when John Lewis opens in Exeter.

Attracting the upmarket department store is part of the city's strategy to become Devon's top shopping destination.

But will it be the game changer and, if so, where does that leave Plymouth? Jonathan Gibson reports on a tale of two cities:

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