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James Beresford, the Chief Executive of Visit England, is touring Bristol Zoo after the attraction showed a huge rise in visitor numbers this summer.
He tells us what he thinks is the secret to Bristol Zoo's success
It seems Kukeña the baby gorilla is more interested in a piece of rope than the arrival of Visit England boss James Beresford to Bristol Zoo. Yet his presence has brought in many of the visitors that have made the attraction such a success this summer and prompted the visit.
Here's a short video of the one-year-old, happily playing but never far from his mother.
Bristol Zoo had the highest number of visitors for over a decade this summer. The Zoo bucked the national trend, as the wet weather in July, August and September, saw poor turnouts for many other attractions. Their success has prompted a visit from James Beresford, the CEO of Visit England.
Latest ITV News reports
Chief Executive of 'Visit England' toured the zoo to see for himself the secrets of the attraction's success.