The West Country's meat industry is hoping it can capitalise on the boost in trade that's followed the recent scandal over horsemeat in processed food. The region's beef producers say it now gives them a real chance to promote themselves.
Butchers in the West Country are seeing a rise in local trade after people are turning away from ready-cooked meat from supermarkets. It follows yesterday's findings that horsemeat from a Somerset abattoir has been found to contain traces of the potentially harmful painkiller Bute.
One butcher in Exeter says his business has boomed by a third. Our Somerset Corespondent David Woodland will have more on this story on ITV West Country News at 6pm.