Plymouth's culture bid already appears to have won the social media war - with more than 1,000 likes on its City of Culture facebook page, compared to just 7 in Swansea.
The city's bid was the third most talked-about trend on Twitter today after a concerted campaign.
A look at what being UK City of Culture 2017 could mean for Plymouth.
The deadline for bids to become UK City of Culture 2017 has now passed. Plymouth has submitted its 30-page document to the Department of Culture, Media and Sport. A shortlist will be announced in June. Plymouth will be competing against:
- East Kent
- Hastings and Bexhill-on-Sea
- Swansea Bay
Plymouth will formally submit its bid to become the next UK City of Culture today.
It's up against ten other cities to succeed Londonderry in the role, which should boost trade and tourism.
The culture board has been working for months to come up with a presentation that reflects its historic and creative character as well as its vision for the future.
Local celebrities, including Olympic diver Tom Daley and chef Gary Rhodes are backing the bid.