Meg Burgess, who is a specialist cancer nurse, tells us why prostate cancer is such an important subject.
Prostate cancer kills one man every hour. It's known as the silent killer because by the time the symptoms are detected it's often too late. In the lead up to Father's Day this Sunday, ITV is working with the charity Prostate Cancer UK to highlight the issue.
The campaign called Stand by Your Man is encouraging women to urge the men in their life to get checked out. Richard Payne has the story of two patients who suffered but survived what's becoming a growing danger to men's health.
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One in eight men are diagnosed with prostate cancer in their lifetime - and for some it comes too late. Our health correspondent Jacquie Bird has been to meet Jenny French, whose husband John died last year from prostate cancer.
As part of ITV's Stand By Your Man campaign, stars of TV and film walked the red carpet last night ahead of a mini drama this Sunday to raise awareness of prostate cancer - set to become the most common cancer by 2030.