- West Country (W)
- 3 updates
A cake shop in Exeter did its best today to look as drab as possible.
The "Cake a doodle do" shop renamed itself "The depressed cake shop" where every item was grey.
The idea was to raise money and awareness for a mental health charity.
Richard Lawrence reports:
Kate Shirazi, owner of the Cakeadoodledoo shop in Exeter, explains why her shop was looking as drab as possible today.
It's all part of the nationwide Depressed Cake Shop charity event, aiming to raise awareness of mental health problems:
A pop-up cake shop which only sells grey cakes opens in Exeter today. The Depressed Cake Shop charity initiative was set up by the specialist food creative consultant Emma Thomas. It aims to raise awareness of mental illness, and the therapeutic impact of baking.
All proceeds from today's sale go to mental health charities, with many of the contributing bakers having experience of mental health conditions.
Similar stunts held across the UK have already raised thousands of pounds for charity.