West Country Lamb and Beef has been given protected food name status. The European Union status helps to safeguard specialist products from across the UK. The Cornish Pasty won similar protection in 2011
Beef and lamb produced in the West Country has been awarded protected food status by the European Commission.
It puts the meat alongside Cornish Pasties as a product that can only be given a west country label IF it's born and reared in the region. Bob Cruwys has been to meet a fifth-generation family farmer in Somerset who helped secure the award.
Protected food products in the UK contribute an estimated £900 million to the European economy, and the government is keen to encourage more food producers across the UK to apply for the special status. Farming Minister George Eustice said:
Exceeding the 60th registration is an achievement to be proud of. Legal protection of the quality, provenance and reputation of British food will help small businesses make a valuable economic contribution both locally and nationally.
We now want to help many more UK food producers who are thinking about making an application for protected name status to get their quality produce fully recognised.