A government campaign to raise awareness about bowel cancer appears to have had little impact, according to a Plymouth based charity.
Bowel Cancer West carried out a survey across our region and found the embarrassment of talking about the issue appears to have got worse. Our Health Correspondent Jacquie Bird has been to meet one man in Kingsand in Cornwall, who's living proof of the need for early diagnosis.
A new survey indicates an alarming amount of ignorance about bowel cancer in the region. The report from Bowel Cancer West says nine out of ten adults they spoke to weren't aware of symptoms of the disease and were embarrassed to go the doctor. But early diagnosis is crucial to survival.