A family from Swindon whose five-year-old daughter needs regular blood transfusions are urging people to become donors. Five-year-old Lillie has extremely low haemoglobin levels, and it is a blood transfusion every six weeks which is keeping her alive.
It is National Blood Week, and new research shows that 40% fewer volunteers came forward last year than a decade ago.
Bristol-based NHS Blood and Transplant, who conducted the research, asking people help fill the gaps in the nation's blood stocks.
People from ethnic minorities are far less likely to donate organs and blood for transplant. It turns out that just four per cent of donations come from black and Asian communities. The Lord Mayor of Bristol wants to change that.
Today Faruk Choudhury - the first Muslim to hold the post - is leading a drive to boost that number and help save more lives. Richard Payne reports.
A new campaign to encourage more local people to sign up as blood and organ donors is being launched by The Lord Mayor of Bristol, Councillor Faruk Choudhury.
It will particularly focus on encouraging people from black, Asian and minority ethnic communities to sign up to be an organ donor and donate blood because these groups are currently under-represented.
Black and south Asian people are more likely to need an organ transplant as they are more susceptible to illnesses such as diabetes, kidney disease and heart disease which can result in organ failure.
As a 16 year old boy with leukaemia motivates his schoolmates to give blood, Cordelia Lynch interviews Jonathan Sewell from the NHS Blood and Transplant Service about the need for more young donors.
A 16-year-old boy is pleading with other young people to give blood - particularly over the Christmas period when donations generally fall.
Will Smith has been diagnosed with leukaemia and relies on donor blood as part of his treatment. Richard Payne has this report.
Blood donations are falling over the Christmas period. It's a problem every year for the NHS, which needs 12,000 more donors in the south west. The donor service is also worried about a drop in young people giving blood.