More than 200 North Devon businesses have raised £107,000 to help towards marketing the district this year.
Most councils across the region have withdrawn funding for tourism marketing from this season and so North Devon has formed its own Marketing Bureau paid for by local businesses who've stepped in to fill the gap.
The Bureau was launched this morning in Woolacombe, voted the UK's best beach by Tripadvisor reviews.
A lorry has also been decorated with a large image of Westward Ho! at sunset which will advertise the area as it travels around the country.
The Plymouth-based founder of the retail firm the Range has announced major expansion plans.
Chris Dawson aims to create nearly 7,000 new jobs across the UK in under three years.
The company has 76 stores and is looking to open another 45, making it one of the fastest growing retailers in the country.
It opened its first store in Scotland on Friday and has plans to expand into Europe.
The arrival of a Royal baby this week has spawned a host of memorabilia and gifts to celebrate the occasion.
Alison Moss reports on the booming trade in Royal gifts in the South West:
Thirty three people in Exeter have been made redundant from the electrical chain Comet. It brings the total number of jobs axed at the group across the UK to more than 700. Most of the job losses come from the company's home delivery network. No jobs have gone at Comet stores so far.
Campaigners trying to save a board which sets the wages of agricultural workers will dress up as badgers today to stage a protest.Read the full story ›
Fishermen in the South West will benefit from new funding to improve the industry. Cash from Europe will pay for ways of improving the economic and environmental sustainability of the UK's fishing industry.
Money will be made available to pay for more selective catching gear that will help eliminate the discarding of fish, and to fund research projects to improve the industry's sustainability.
The new proposal, agreed during Common Fisheries Policy (CFP) talks in Luxembourg on the future of the European Maritime and Fisheries Fund, will fund radical changes to the CFP.
The Department for Environment, Food and Rural Affairs, said that under current arrangements, funding has been channelled into measures which have increased fishing capacity and led to widespread overfishing.
It has also led to unsustainable practices such as the discarding of perfectly edible fish.
Helicopter firm Agusta Westland has secured a £46m investement from the government.Read the full story ›
Whilst rent in the private housing sector reached another new high last month, the South West has bucked the trend, with rates dropping by 1.5% annually.
Demand for rental homes has rocketed in the last year as people struggle to get on the property ladder because they cannot raise a deposit or meet lenders' toughened borrowing criteria.
Although rents increased by 3.2% nationally to an average of £741pcm, rates in the South West fell to an average of £638.
The findings come a day after the Money Advice Trust announced that a record 12,000 tenants were struggling with arrears had contacted its national debtline this year - the biggest number in its 26-year history.