Kurt Jewson, who describes himself as a "tubby, pale and middle aged" man, was a little nervous about sharing this photo with family and friends - he could never have known just how strong a reaction it would have:
He was diagnosed with prostate cancer, and thought the picture, which shows him scarred from surgery and wearing a catheter and colostemy bag, would help raise awareness.
With bravery and a great sense of humour, he shared his photo in the hope that more people might spend five minutes on the Prostate Cancer website - a move he says "could save your life".
Family have been really supportive, though my wife said 'Why didn't you tidy the room?'
Today he joined us remotely to chat about the photo, his experience fighting the disease, and the incredible reaction his bravery has provoked:
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An Exeter clinic that's been offering women a scan to spot the early signs of breast cancer will now provide a full body scan for men and women.
The thermal imaging service was set up by breast cancer survivor Terri Bainbridge whose disease wasn't spotted at first using conventional techniques.
Her breast tissue is dense and therefore hard for x-rays to penetrate but Terri believes that had a thermal imaging scan been available it would have shown increased blood supply towards the tumour.
Terri's company Thermalogica is to now start whole body scanning of men and women to identify potential problems and has joined forces with an integrated doctor to provide what's known as a Functional Health assessment.
This provides further diagnostic tests and advice on preventing any condition from becoming more serious.
The Functional Health screening launches tomorrow night (April 29th) at 6pm at Exeter University's Innovation Centre with an information session for therapists and anyone with a keen interest in their own health.
The parents of a five year old boy from Plymouth with a rare type of cancer have started a new charity to help others in the same situation as them.
Henry Hallam had intensive treatment for neuroblastoma, but the cancer hasn't grown for the last 18 months.
His mum and dad say they now want to give something back.
Jacquie Bird reports.
The family of a Plymouth boy with a rare form of cancer have launched a new charity to help others in the same situation.
Five year old Henry Hallam has neuroblastoma, a rare form of childhood cancer with frightening mortality rates. His cancer is now stable.
The charity, Hugs From Henry, will offer financial help and pastoral support to other families affected by neuroblastoma.
Elsbeth Hallam, Henry's mum, has been speaking to ITV News.
A Plymouth consultant is the first in Europe to prescribe a new alternative to chemotherapy for certain types of blood cancer.
Professor Simon Rule trialled the new drug, Imbruvica, at Derriford hospital.
It has now been approved for use across the NHS as part of the Cancer Drugs Fund.
We were the first people to use this drug in Europe here in Plymouth and we treated thirteen patients and the thing that struck us very early was that the patients all responded and there were no side effects and that's not something you expect, you normally expect to get effects with at least some side effects and these drugs really are remarkably side effect free.
A government campaign to raise awareness about bowel cancer appears to have had little impact, according to a Plymouth based charity.
Bowel Cancer West carried out a survey across our region and found the embarrassment of talking about the issue appears to have got worse. Our Health Correspondent Jacquie Bird has been to meet one man in Kingsand in Cornwall, who's living proof of the need for early diagnosis.